Maximizing a New Era of Digital Retail

 

Your holistic account partners.

Realizing the full potential of ecommerce, we work to maximize your brand potential in this new era of retail. Fueled by creativity and obsessed with results, we create growth strategies unique to your brand goals that reach your Amazon shoppers.

Our Services

Our capabilities strategically support the full funnel of elevated brand building through smart growth. Simply put, we’re here to make sure you have the right tools, and do the right thing, at the right time.

  • Daily Operations Management

    Strategically offering and managing your products effectively to meet the demand of the market and correctly operating your account to protect cost and increase profitability.

  • Content Creation & Optimization

    Capturing customers through content that perfectly attracts and retains customers. We optimize product listings using imagery, informational visuals, and content that is strategically crafted to your customers based on how they shop on Amazon.

  • Full Funnel Marketing

    Finding the balance between organic initiatives and paid efforts to help acquire new customer that will drive long-term sustainable growth on Amazon. We strategically manage and scale your on page promotions, Amazon sponsored ads, and Amazon’s Demand Side Platform (DSP) ads.

  • Inventory Management & Forecasting

    The basic foundation of success on Amazon is managing your inventory and having sufficient goods to manage demand and growth without overstocking. We manage forecasting & demand planning, create orders, maintain stock levels, mitigate overstock charges and partner with your warehouse to outline shipping and packing requirements.

  • Brand Protection

    As an open marketplace reselling is allowed. We can help monitor and support you to reduce these sellers internally and externally. Depending on the number of sellers a variety of approaches may be used that require your partnership.

  • In-Depth Analysis & Reporting

    We provide in-depth performance reporting that caters to your specific needs, drives strategic action, and visually creates additional understanding of behaviors on Amazon.

What Makes Us Different

Big Agency Talent, Small Agency Feels.

Space to Grow

Luminary offers complete end-to-end Amazon account management. We give your team time back in their day to scale the big picture as we put our passion into being a successful and trusted brand on Amazon.

Ease of Experience

Keeping our experience close, we protect your brand and customers by approaching the marketplace strategically, analytically and compliantly.

Brands Come First

It’s not about the number of clients to us. The heart of our work is our relationships. Our ambitions and commitment remain on the success of your brand on Amazon.

Committed Brands

We support both new and consolidated brands and take pride in working with committed brands during all phases and seasons of their brand story.

 

Clear Delivery. Lasting Results

Amazon Case Study

BEFORE

With 60+ unauthorized sellers and discounting below MSRP, our prestige skincare client previously was losing revenue, diminishing confidence with spa partners, and operating at a less than ideal margin of 45%.

AFTER

Eliminated 95% of unauthorized sellers in 6 months. Exposed diverters and disguised wholesale partners

  • Achieved $2MM in retail sales in Y1 on Amazon

  • Restored MSRP, helping further recover DTC business and lift sales across all e-comm channels

  • Captured 70%+ margins with greater room to further invest in advertising and marketing efforts

  • Expansion of thoughtful advertising strategies, including video content, helped attract new customers and protect existing customers- with ads performing at a 24% conversion rate and monthly ads sales increasing on average by 15%-20%